These “reviewers” can then make an additional profit by returning it to Amazon or selling the item on eBay or elsewhere.Ĭall me naive, but until I wrote a piece about Amazon clamping down on account holders suspected of being involved in fake reviews, I had no idea this was occurring. Often the reviewers don’t even use the product and are reimbursed for buying it. Amazon doesn’t deny that fake reviews exist on the site, but it does dispute the numbers, and claims it’s closer to one percent.Īmazon reviews are written by people like us, right? Wrong.īasically, an army of faux “reviewers” get $3, $5, or $10 to write a fake five-star review on a product - paid by companies hoping to boost sales.
#Amazon issues Bluetooth#
The Washington Post recently found that in some categories, like Bluetooth speakers, more than half of all “customer” reviews are likely fake. Many of them are fake.Īmazon watchdog ReviewMeta suggests around nine percent of all Amazon reviews could be written by people who were paid to write a review and did not actually use the product. You know those reviews on Amazon you peruse to determine whether a product will change your life or is a piece of crap? They’re written by people like us, right? People who used the product and wrote an honest review? Wrong. We’re in couples counseling, so to speak, and our future together doesn’t look so good. I’ve been exposed to an underbelly I didn’t want to see, and I don’t trust Amazon anymore. It was a perfect match.īut recently I’ve learned a few things that have made me question my cozy relationship with the retail giant. I got my toilet paper or earbuds two days later, and if I was unhappy with something, I could send it right back. The product reviews were there, too, telling me what was worth buying. I needed something, and the “place your order” button was there for me every time. From toilet paper, to running shoes, to earbuds, Amazon was there to help me make my choice and deliver the goods. We’ve officially been together for 14 years (I’ve been a customer since 2004) and were pretty much inseparable. You could get banned for returning too much stuff
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